The overall concept aims at creating a modern design which integrates traditional structures and allows optimum use to be made of the available space. New sales areas and a lounge provide room for customer and staff interaction in a relaxed atmosphere. Rooms and furniture clearly express attention to detail and dedication to fine materials, creating a familiar yet innovative shopping experience. The new illumination system is a blend of direct and indirect lighting that showcases various elements and jewellery to optimum effect.

The modernisation of the watchmaker’s workshop, the goldsmith’s shop and the redesign of the inner courtyard, which is now also used as a customer area, are all part of the building project.