As part of the new store design, developed by Kitzig Interior Design in collaboration with the s.Oliver Group, we installed the matching art concept. Abstract images of characteristic buildings create a sense of regional identity. The large-format, backlit illustrations underline the urban context and the colourful look and feel of the store’s interior design.

The signage system has also been adapted to the store’s new look. Flexible and easy to install metal signs identify each collection.