“Slow cooking – fast service”: true to the core values, the diner receives a comprehensive brand makeover. Cindy’s diner serves fresh, healthy and delicious meals, that are, nonetheless, uncomplicated and quickly prepared. The F&B concept, brand and restaurant design stand for a high-quality, versatile and up-to-date product and service range.

The brand design adopts design elements of classic diner culture and transfers them into today’s world. Cindy, presented as a black and white illustration, is the personification of the design concept: a very feminine homemaker, well organised and committed to superior quality standards.

In cooperation with Kitzig Interior Design, a distinct brand personality emerged that smoothly combines communication and interior design to optimise and support the customer journey.