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Garden – Vital Hotel — Bad Lippspringe, DE
The redesign of the Vital Hotel Bad Lippspringe’s restaurant and former ballroom into a lounge and bar also involved the creation of a unique brand design. The new area of the hotel therefore has a unique look, but also matches the overall concept of «nature and forest».
The simple name «Garden» inspires emotions and reflects the fresh, local cuisine and the restaurant’s look. The colours green, blue and a berry purple pick up the colours of the interior design and represent nature, and the local springs and parks.
A classic serif font was chosen for the logotype that blends into an integrated figurative mark in a contemporary way. The word mark’s «G» becomes a butterfly icon that is also used independently from the logo as the brand’s trade mark.
