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FREIFLUG Berg Resort — Austria, AT
Embedded in a breathtaking alpine landscape, the mountain resort Freiflug is characterised by closeness to nature, authenticity and a touch of mysticism.
In addition to the classic activities such as skiing, climbing or mountain biking, additional offers include night hikes, herb and mushroom studies, wood carving and wood chopping, allowing guests to reconnect with body, mind and nature.
The eagle theme echoes the architecture of the building as a symbol of freedom, courage and strength. The authentic ambience of the hotel offers guests the opportunity to experience local identity and consciously enjoy the surrounding nature.
The corporate design is graphically reduced to light natural tones and focuses on the feel of surfaces such as uncoated paper, linen and earthenware.
The design of the Berg Resort contributes to the perception of the hotel as a memorable place. The word-image brand and nature-related colours create a strong visual identity and give guests a sense of belonging.
This is a place where experiences of freedom and courage create unforgettable moments in nature.
Service
Brand Design Concept