In cooperation with Kitzig Interior Design, who was commissioned with the new brand development for an international Hotel Group, we created a design concept for the guidance and orientation system. The design principle is inspired by the basic shape of the hotel‘s logo, the hexagon. Fragmented forms, including the triangle, are variably combined according to the respective signage levels and adapted to the color concept of the interior design. The typography is supplemented by specially developed pictograms, which are also used in the room design.