Store concept stands for innovative shopping experience

Emotion, quality and sustainability: developed in close cooperation with the s.Oliver design team, the new interior concept is attuned to these brand values. The colour range consisting of warm beige and grey tones creates a calm atmosphere that leaves room for fashion to take centre stage. Materiality and design language communicate a natural, sophisticated feel that is complemented with a lively design of walls, textiles and built-in elements. Modular platforms and tables facilitate a flexible shelf and display system. The furniture can easily be arranged as desired and combined with seating elements or storage surfaces.

The lighting concept is aimed at creating a pleasant atmosphere in the store and perfectly accentuates the merchandise. Sophisticated light strips make counters and shelves seem to be weightless, an impression that is further intensified by the slender clothes hangers. Strategically placed trendy looks presented on small platforms provide a source of inspiration.