At H’ugo’s , authentic fine Italian dining and art of living is celebrated in an exclusive yet casual atmosphere. The redesign embraces the La Dolce Vita feeling with glamorous gold tones and sophisticated shapes. The circle as part of the logo evokes thoughts of family, sun and pizza at the same time and frames the original H’ugo’s lettering in the form of a soft, curved brushstroke.

A brand icon and a label system for the company’s own product line complete the corporate design.